A Landing page is an efficient tool for online marketing. It is a web page that appears after clicking on an online advertisement, a search result, or something similar. Landing pages are linked to e-mail campaigns, social media or search engine marketing campaigns for enhancing the advertiser’s conversion rate.
Since landing pages provokes the customers to take further actions, hence, they have a single objective- Call To Action (CTA). Don’t worry, I am going to mention about in detail in upcoming points. Moreover, simplicity is the main key to creating an effective landing page because over-filled landing pages don’t clear their objective in the customer’s mind, therefore, leaving them confused and reducing your leads.
Anyone can create a simple landing page, but it takes some efforts to create a successful one! But worry not, because here I am at your rescue with my 8-point guide. Yeah, you read that right! Below is a brief 8- point guide to teach you the little secrets of landing page success
8 Magical Secrets to Better Landing Pages
1) One- Two- Three
It was quick to read, right? Well, your audience is this quick to judge your services. You got 3 seconds to impress your audience and compel them to invest in you. Focus on the visuals of your landing page (don’t overload it with images) and select a Bold and Clear headline. Remember, never try to fool your audience! The more you are clear with them, the more likely they are to invest in your business.
2) The Right Keyword Set
Search Engine Optimization (SEO) plays a major role here. You should be well aware of the terms used by users in search engines to get the services of your domain. Go for a well-maintained keyword set that revolves around the services provided by you and covers them well. After picking the right keyword set, select some synonyms of the same and optimize parts of your advertisement using these. Always remember, the more keywords attract more traffic and therefore, generate more lead.
3) Call –To –Action
After attracting the traffic, this is the next most important step. We need to convert the traffic into the lead, and for this, it is very important to tell the user what to do next. The CTA button is designed to provoke the audience to click, and hence to convert. Your CTA button should be clear and easy to understand. Design a call-to-action button that speaks directly to your audience. Your CTA should let the speakers know that what exactly, they are signing up for. You can create CTA using tags like- “Download Now”, “Find Out More”, “Sign Up For Free”, etc.
4) Make Form Filling Easy
A form is required to collect information from the users to keep sending them the updates related to your business. But it is very important to make form-filling as easy as possible. Make sure that the customer only needs to follow a few steps to fill the form, hence making the form filling process quick and convenient.
5) Instil Trust
It is very important for your audience to trust you and your services before taking any action. So, it is your task to build credibility among your users. Features like customer reviews, secure payment assurances, company contact details and product guarantee are major tools for building trust. There is no harm in mentioning that your services are the best in the related field, and supporting this, it is always good to add some research articles or your customer testimonials.
6) Provide a Problem and a Solution
Storytelling is the best way to establish a connection with the user. You can tell them that you have experienced the same problems that they are facing right now. This will help you in winning their trust. However, you can specifically talk about their problems and then you can mention that how you are going to provide a solution to their problems in the best possible way. It is very important to identify the needs and problems of your target audience, then only you can progress.
7) Create a Sense of Urgency
It is very important to tell the user that how important it is to subscribe to your services as soon as possible. Therefore, it is very important to create a sense of urgency among the users. Telling your users that the service is going to end soon and it is of great use is a tried and tested way to make people use your services. Sometimes, we need to follow these marketing techniques to enhance our service subscribers.
8) Have Mobile in Mind
Over 60% of the users nowadays use mobiles for the search purpose. Keeping this in mind, it is very important to design your landing page that is mobile friendly. Avoid using large image files and unnecessary navigation. Your imagery and the copy should align nicely with the screen, and the CTA button should be clearly visible.
Apart from keeping these facts in mind, it is always good to think by putting yourself in the shoes of the users. You should always focus on the fact that your website and landing page should neither be overloaded with information and not lacking in it. Clarity is the key apart from powerful imagery. Instead of beating behind the bush, always prefer to be blunt and direct when you are talking to your audience. And here you are, ready with a successful landing page!