We all know someone who rolls their eyes when the word “blogger” is mentioned. Many people may feel that blogging is futile or that they are above such a millennial-centric pattern, or that writing a blog is simple and that everyone should do it.
These assumptions could not have been more wrong.
According to HubSpot’s Ultimate List of Marketing Statistics, advertisers who prioritise blogging have a 13x higher chance of having a good ROI.
Blogging, on the other hand, can be challenging, because almost no one has it right the first time.
Below are some successful tips you can implement to get results:
Formal Writing
Try writing a few sentences in your own words, with slang and contractions, as if you were talking with your mates. We don’t advocate writing your blogs in this tone, but it’s an interesting practice that gives you an idea about how to write in a more conversational style.
Writing Blogs That interest You
Ask yourself two questions before you start writing a blog:
- What issue will this blog address for your readers?
- Will my company’s growth be aided by this blog?
If you can answer these two questions, there’s a good chance your blog will be successful.
No Data Or Research
Check out HubSpot, Research Data Australia & Statista for reliable stats & research!
Not Blogging Consistently
You can also edit and re-post old blogs to help ensure a steady stream of blogs.
Use a blog calendar to keep track of your articles, and stick to it! Schedule and publish your blogs daily.
Not Editing Your Blogs
When you’ve finished writing your blog post, take a 15-minute break from your screen. You’ll be amazed by how much of a difference a short break can make.
Read your blog loud to yourself. This will give you a better understanding of your blog’s pacing and syntax. It’s possible that what made sense in your mind didn’t translate well to the page.
Attempt to read the blog backwards. This will help you see any grammatical or spelling errors.
So are you considering starting a blog for your business? Or are you already blogging?
Look out for the errors, implement these solutions & you can get the edge on your competitor, increase your website traffic & boost the growth of your company!